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Technology & Industrial Arts

Degree in a Book: Electrical and Mechanical Engineering: Everything You Need to Know to Master the Subject - In One Book!

Degree in a Book: Electrical and Mechanical Engineering: Everything You Need to Know to Master the Subject - In One Book!

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A concise introduction to all the key tenets of electrical and mechanical engineering degree course, written by former NASA engineer Dr David Baker.

A Degree in a Book: Electrical and Mechanical Engineering is presented in an attractive landscape format in full-color. With flow charts, infographics, timelines, feature spreads and information boxes, this highly visual guide will help readers quickly get to grips with the fundamentals of electrical and mechanical engineering and their practical applications.

Covering Newtonian mechanics, nuclear engineering, artificial intelligence, 3D printing and more, this essential guide brings clarity to complex ideas. David Baker delves into the history and development of this far-reaching subject as well as the challenges of the future such as environmental responsibility.

Complete with a useful glossary of key terms, this holistic introduction will equip students and laypeople alike with the knowledge of an engineering graduate.

ABOUT THE SERIES: Get the knowledge of a degree for the price of a book in Arcturus Publishing's A Degree in a Book series. Featuring handy timelines, information boxes, feature spreads and margin annotations, these illustrated books are perfect for anyone wishing to master seemingly complex subject with ease and enjoyment..

Forever Barbie: The Unauthorized Biography of a Real Doll

Forever Barbie: The Unauthorized Biography of a Real Doll

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Since her introduction in 1959, Barbie's impact has been revolutionary. Far from being a toy designed by men to oppress women, she was a toy invented by women to teach women what was expected of them, for better or for worse. Whether tarred-and-glittered as antifeminist puffery or celebrated as a feminist icon (or, at any rate, an important cultural touchstone in understanding feminism) Barbie has undeniably influenced generations of girls.

In Forever Barbie, cultural critic, investigative journalist, and first-generation Barbie owner M. G. Lord uncovers the surprising story behind Barbie's smash success. Revealing her low origins as "Bild Lilli," a risqué doll for adults sold as a gag gift in postwar Germany, Forever Barbie traces Barbie's development and transformation, through countless makeovers and career changes, into an international pop culture icon and now "traditional toy." Though not every doll in the line has been a hit--with pregnant Midge and Growing up Skipper among the more intriguing disasters--Barbie's endurance, Lord writes, speaks as much to Mattel's successful marketing as it does to our society's overall ambivalence toward femininity.

With new accessories, including a preface on the latest developments in the Barbieverse, Forever Barbie "will make you think of America's most celebrated plastic doll in ways you never have before" (Susan Faludi).

METAVERSE

METAVERSE

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The term "Metaverse" is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

Taking us on an expansive tour of the "next internet," Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it--and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse's almost unlimited applications.

The internet will no longer be at arm's length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value--and the radical reshaping of society.

Small Inventions That Made a Big Difference

Small Inventions That Made a Big Difference

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Pockets, matches, spectacles, postage stamps.

Whether it's the stitches that hold our clothes together or the syringes that deliver life-saving vaccines, small things really do make a big difference. Yet these modest but essential components of everyday life are often overlooked.

Science and comedy writer Helen Pilcher shares the unexpected stories of 50 humble innovations - from the accidental soldering of two bits of metal that created the pacemaker, to the eighteenth-century sea captain whose ingenious invention paved the way for the filming of Star Wars - and celebrates the joy of the small yet mighty.

STORY BEHIND

STORY BEHIND

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Learn fascinating history and trivia you never knew about things we use on a daily basis from the host of highly popular THE STORY BEHIND podcast.
When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach

When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach

$35.00
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An Instant New York Times Bestseller

A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk

In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives.

With the launch of SpaceX's Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies--Astra, Firefly, Planet Labs, and Rocket Lab--as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands.

With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth's lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology's most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.